Reuse is about more than cutting cafe costs, landfill space and reducing resource waste. It's about guiding our society away from harmful throwaway culture towards sustainable practices and attitudes. Once we recognise, through the relatively small act of taking responsibility for our coffee and cake habits, that we are the both the problem AND the solution, we can see more clearly how vital, and easy, it is to consider each other, our one planet home, and all its inhabitants. Start by using your own cup - then move on to other lifestlye choices that can improve and extend life on earth. Little leads quickly and directly to big. That's what this is all about.